SEO is one of the trickiest parts of marketing. It is not like paid ads which can give you instant ROI after 7-day trial period. With SEO, you are waiting to see results for months. This makes running an effective SEO team different from running any other marketing division.
Your progress is slower, which means you have less room for mistakes. The wrong team and strategy can spend months driving down the wrong path, only to find that you need to turn around and start all over again.
That’s where the 10 Commandments of Managing an Effective SEO Team come into play.
Don’t waste your time and money traveling on the wrong path.
Follow these commandments to get the SEO results you need to tap into your well-deserved traffic and conversions.
10 Commandments of Managing an Effective SEO Team
Commandment #1: Find the roles you need to be hired for
If SEO is the seed of an idea, we have to plant it in the right soil to grow. If we put your SEO seed in the sand of the desert, it will not succeed. SEO cannot make it in any environment. It needs the right temperature, water and nutrients in the soil to bloom successfully into a beautiful traffic and transformation tree.
To plant your money tree, you need the right team to help it grow.
But, you have to know what that perfect team looks like. Before you charge a single hire (seriously, we mean a single fare!)—find out what tasks need to be done and what results you’re looking for. If you skip this step and hire random SEO experts, you’ll start walking down the wrong path… only to find out that you’ve been going down the wrong path for months (and a lot of money). has spent).
Commandment #2: Hire People with Proven Experience in That Role (and Results)
Commandment #1 makes a lot more sense now, huh? First, you need to know what role you are hiring for. Now, you can put the right person in it. If you don’t know what you’re looking for, you increase your chances of hiring the wrong person who doesn’t have the expertise you need.
Hire people with a proven track record of getting the results you’re looking for.
You don’t want to hire someone who is great at growing apple trees but doesn’t know the first thing about growing orange trees. Sure, they’re both great at growing trees—but if they can’t grow the tree you need…you’re in trouble. Use the description of the roles you are hiring for to make sure you are hiring the right people who can to prove They can get the specific results you are looking for.
Commandment #3: Make 30-day, 60-day, 90-day and 6-month, and 1-year plans
What’s a marketing strategy without a spreadsheet? non-existent. Once you’ve got your team together, it’s time to plan yours. If you are at Point A today, where do you want to be in between 30 days, 1 year and every month?
Your plan tells whether you are on the right track.
This command cannot be taken lightly. Without a plan, someone may forget to water your tree, and all the effort you put into turning it into a seedling may be in vain. Don’t plan to fail. Make a plan so everyone knows where you’re going (and how they plan to help you get there).
Commandment #4: Lead someone on every initiative
Your SEO team needs to thrive on accountability. Since you can’t pull out a new ad creative and see results within a few days, you should be extra careful about the time it takes to work on SEO. If your SEO team drops the ball on an initiative, you can’t get that time back. you can spend month Waiting to see the results you already expected.
Each team member has a lead role on an initiative.
As a lead, it is his job to ensure that the initiative is progressing. They are in charge of updating the spreadsheet with necessary information, talking about the status of the initiative in meetings, and making sure it is progressing (and not forgotten when something flashy appears).
Commandment #5: Schedule weekly meetings to make sure everything is perfect
You knew that meetings should be one of the commandments of your SEO strategy. In fact, meetings are a command of all marketing. Marketing involves so many touchpoints, pattern recognition, and A/B testing that you have to mastermind it with your team.
Use the meeting to make sure you’re on track and to improve your strategy.
Your SEO meeting makes sure you are following the GPS (and not accidentally taking a wrong turn which wastes precious time and resources). They also ensure that you improve your strategy as you learn more about your audience, keywords and content. Meetings are not the death of a business, as long as they are productive and efficient.
Commandment #6: Be prepared to adapt when new information arrives
As with any marketing strategy, customization is your best friend. Rarely does a marketing strategy follow the exact guidelines set out on the first day it is established. Marketers shy away from new information, using it to figure out that they will get more conversions if they change their CTA button to a different color.
Be prepared to optimize your SEO strategy as you learn more about your audience.
Your SEO team needs to be ready to take in new information and apply it to your strategy. This is easier when each initiative has a lead who knows it’s their job to use these new learnings and bring their latest data back to the team during their scheduled meetings.
Commandment #7: Ask your team for ideas based on their findings and past experiences
Managing an effective SEO team means giving your team a chance to tell you where they see room for improvement. As the leader, it can be difficult to see small inefficiencies holding your team behind or places where you are wasting small amounts of money that will turn out to be a huge bill in the future.
Your team knows as much as you know.
Give your team time to share their thoughts on the strategy so far. Each team member has a different perspective on your strategy and can add valuable insight. But, they can give you their insight only if you give them time for it.
Commandment #8: Be patient with the consequences (and don’t make your team feel guilty!)
SEO is a long game. You cannot get into SEO strategy thinking that you will see results in a week. sometimes results month. This means that at the beginning of your strategy, your team builds, and builds, and builds…
Make buy-ins to be patient with your SEO strategy.
As their leader, you have to show them that you are looking forward to the results. Don’t put pressure on them to make fast results and keep reassuring them that it’s okay that you are not seeing an increase in traffic just yet. Leadership buy-in is vital to keep their enthusiasm for the results to come (that will come!).
Commandment #9: Celebrate Victory
With patience comes the need for celebration. Your team celebrates small victories while you wait for big results. And when those results finally come, make sure to celebrate them. It took time, patience and months of not seeing any results to get to where you are.
Show your team how grateful you are for their hard work.
Celebrate small victories during your weekly meeting, whether it’s completing a big part of the strategy or when you get your first keyword boost. When the big win comes, make it a point to thank your team for their patience and dedication. No one will ever be mad at you for showing gratitude for their hard work.
Commandment #10: Use momentum to advance your strategy
An effective SEO team knows that the moment results start coming in, it’s time to put the pedal to the metal. The results give you a new data set of traffic, page views, read time, sources, bounce rate, conversion rate, and more. All this information shows you what else your audience wants to see.
Use your newfound data to add fuel to the fire.
This data is the ultimate gift to your audience. Use it to keep the momentum going and reach that escape velocity moment when your SEO strategy kicks in without needing any extra fuel. You’ve come so far, don’t let the rocket stop you now.
An Effective SEO Team Is Away From The 10 Commandments
These 10 commandments are the difference between spending time and money on an SEO strategy that doesn’t work and one that makes you a massive ROI. They are not worth skipping because SEO takes time. If you spend that time incorrectly, you will eventually have to start all over again.
This means you will have to wait for months or even a year to see the results you want.
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You don’t need to be that marketer or business owner. Use these 10 commandments to run an effective SEO team so you can see your products, articles and website on the first page of Google—right where they belong.