Industrial content marketing strategy needs adjustment and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Life and business as we know them have changed drastically. Some of these changes are highly likely to be permanent even after the crisis is over (whenever they...
Will your industrial website meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever it is? In my previous post, I talked about adapting your industrial content marketing strategy to COVID-19. In this post, I want to focus on the changes...
The KBL-make of an indigenously developed ultra-premium efficiency IE5 motor makes it a highly energy-efficient product. It consumes 16.5% less energy to pump the same amount of fluid Kirloskar Brothers Limited (KBL) - A world class pump manufacturing company with expertise in engineering and manufacturing systems for fluid...
I've had many conversations about creating industrial marketing plans that start something like this, "Can you make an industrial marketing plan for us?" my answer: "of course I can." However, I think there is a disconnect in many of these conversations with manufacturers and engineering companies. Their assumption is...
Serin invested in ANCA technology to meet these challenges and succeed - achieving accuracy, repeatability and consistency in their grinding Ivan Kuskov, Plant Director started Serene Spa Ten years ago as a mechanical engineer and today responsible for production. Ivan said, "Serin was founded in 1971 by Mr....
Your industrial marketing strategy may have changed recently due to coronavirus. I don't think manufacturers have any choice as the pandemic has negatively impacted their sales pipelines. There is no getting around that fact. Some of these changes may be permanent, while others become a necessity at...
TV Mohan - Country Head, Andreas Maier Workholding Technology Pvt. Ltd. Spoke with DM about key challenges and learnings How has the journey been since the inception of AMF India? AMF-India has been at the forefront of bringing state-of-the-art technology in workholding and clamping systems to a large segment...
Writing technical blog posts is not the most popular topic of discussion for many manufacturers and engineering companies. In my experience, industrial blogging is an underused content marketing strategy for many of these companies. The two most common objections I hear are: Regularly writing fresh and relevant content for...
Building materials marketing has its challenges and frustrations as experienced by many industrial marketers. I touched on some of them in my previous post about writing technical blog posts. While the age-old problem of "What should we write about?" Still present, new research findings show a myriad of...
Industrial Marketing Coaching is something that I am frequently asked about, especially in the last 6 to 8 months. The title of this post is my tongue-in-cheek attempt at the famous McDonald's® old question, "You want fries with that?" It was a simple marketing strategy that worked brilliantly...